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ViacomCBS streaming service Paramount+ launches March 4 to join streaming wars with Disney+, HBO Max

Bob Bakish, president and chief government officer of ViacomCBS Inc., heart left, and Shari Redstone, chair of VicaomCBS Inc., applaud through the opening bell in celebration of the corporate’s merger on the Nasdaq MarketSite in New York, U.S., on Thursday, December 5, 2019.

Michael Nagle | Bloomberg | Getty Photographs

ViacomCBS mentioned Tuesday it is going to launch its Paramount+ streaming service on March 4.

Paramount+ will enter the streaming wars at an more and more crowded time. It will be part of rivals equivalent to Disney‘s Hulu and Disney+, NBCUniversal‘s Peacock, and WarnerMedia’s HBO Max as conventional media firms embrace streaming.

The corporate’s inventory was down greater than 1% within the premarket.

The corporate’s present streaming service, CBS All Entry, costs $5.99 per 30 days with ads and $9.99 per 30 days with out, although all the dwell programming contains commercials. Beforehand, the corporate’s chief digital officer, Marc DeBevoise, instructed CNBC pricing is not going to change. A spokesperson mentioned we will anticipate to listen to extra on pricing on Feb. 24.

Paramount+ will supply new content material, in addition to CBS All Entry’ current providing of greater than 20,000 episodes and flicks from MTV, Nickelodeon, Comedy Central, BET, Paramount Photos, CBS, unique sequence and extra.

The corporate mentioned Paramount+ will debut in Latin America on March 4, the Nordics on March 25 and Australia in mid-2021. ViacomCBS is about to report fourth-quarter earnings Feb. 24, the place it’s anticipated to ship an outline of its streaming technique.

Disclosure: NBCUniversal is the guardian firm of CNBC.

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