Now you can buy groceries at Janpath, wherever you might be. The quintessentially Delhi avenue market is the place you should purchase thick, plush woollen mufflers for Rs 200 or halter crop tops for Rs 300. There are additionally boots, jackets, and junk jewelry.
At @janpathonline on Instagram, you may see a few of the items you would possibly see on that avenue — many are in reality sourced there. You’ll be able to ask, simply as you’ll on website — “Are you able to get earrings like this jhumka however not for wedding ceremony put on, however really for work put on?” And the reply can be the identical: theek hai, thodi der mein test karna (all proper; test again shortly).
@janpathonline founders Sheetal Munshi and Deeksha Khanna, each Delhi girls, really bought simply such a request, and labored with their artisans to supply extra junk jewelry for work put on. Better of all, the costs on their web page are near avenue market charges, starting from Rs 250 to Rs 850.
Munshi and Khanna have been pals since school, and their favorite hang-outs was Connaught Place and the close by Janpath avenue market. “By means of the years, we might focus on how incredible it could be if we may begin a enterprise collectively,” mentioned Munshi, 30. “The plans have been all the time imprecise.”
Then, in 2017, Munshi completed a analysis course at TISS and returned to Delhi, the 2 pals reconnected, visited Janpath once more and realised they may mirror the idea of this specific avenue market on-line.
“A lot of the handcrafted Indian jewelry on Instagram and Fb is absolutely costly,” mentioned Munshi, who now works on the positioning full-time (Khanna has stored her day job as a advertising govt). “We give the suppliers their asking value and ensure the stuff is inexpensive to prospects too. That’s our USP,” Khanna mentioned.
Along with sourcing from Janpath, in addition they now characteristic avenue jewelry from three different cities well-known for it — Jaipur, Ahmedabad and Chennai.
Himanshu Bhasin, 27, is among the many Janpath distributors now represented on-line. He runs a junk jewelry store on the street market, along with his brother. “I did have an concept about Instagram and the way folks promote on it however didn’t have the braveness to start out by ourselves,” he mentioned. “On Janpath On-line, they current the jewelry in a very great way. Promoting by way of their on-line portal has been actually helpful for me, particularly when the market was closed within the lockdown.”
Neha Mehta, 32, a danger and folks supervisor from Bengaluru, outlets at Janpath on-line as a result of she says she likes to assist companies run by girls, and since she likes the vary and costs all on supply in a single place. “They’re additionally providing a platform to artisans,” Mehta mentioned.
There have been plans so as to add artisans and distributors from extra cities to @janpathonline, and develop to purses, dupattas and extra. “However after all we couldn’t in 2020,” Khanna mentioned. “We now hope to in 2021.”