Apple CEO Tim Cook dinner speaks at Apple’s Worldwide Developer Convention (WWDC) on the San Jose Conference Heart in San Jose, California on Monday, June 4, 2018.
Josh Edelson | AFP | Getty Photographs
Apple’s App Retailer grossed greater than $64 billion in 2020, in line with an evaluation by CNBC.
That is up from an estimated $50 billion in 2019 and $48.5 billion in 2018, in line with the identical evaluation, suggesting that App Store sales growth accelerated strongly during the Covid-19 pandemic, as individuals sheltered at house and spent extra money and time on apps and video games.
App Retailer income grew 28% in 2020, up from 3.1% development in 2019, in line with CNBC’s evaluation.
Apple’s App Retailer is a core development space for the corporate. It is reported as a part of Apple’s Providers division, which reported $53.7 billion in gross sales in Apple’s fiscal 2020, which resulted in September.
The cash that Apple makes from its App Retailer has turn into a flash level for critics of Apple which argue it has an excessive amount of energy. Apple costs 30% for digital gross sales by its platform, with just a few exceptions. Apple just lately altered its price construction, and now it solely takes a 15% lower from corporations that generate lower than $1 million within the App Retailer.
A congressional subcommittee found in 2020 that Apple has monopoly energy over iPhone app distribution, which it mentioned offers Apple outsized earnings. Apple is being sued on antitrust grounds by Epic Video games, which desires to keep away from paying Apple 30% of gross sales from its video games for iPhones, which it calls unfair. Apple has denied that the App Retailer is a monopoly, and is at present combating Epic Video games’ allegations in court docket.
Apple would not disclose how a lot income its App Retailer makes per yr. As a substitute, since 2013, it has launched information factors in January that embody the total that Apple has paid to developers because the starting of the App Retailer in 2008.
Utilizing these numbers, it is potential to again out roughly how a lot income the App Retailer generated primarily based on how a lot Apple paid to builders in any given yr. In keeping with a press launch on Wednesday, Apple has paid builders $200 billion since 2008, up $45 billion from the determine that was introduced in January 2020. If that is equal to 70% of App Retailer gross sales, then the App Retailer grossed round $64 billion final yr.
There are some exceptions to Apple’s 30% lower of digital gross sales, and Apple’s figures are tough, which signifies that Apple’s App Retailer complete gross sales is probably going even greater. Sensor Tower, an app analytics agency, estimates that the App Retailer did $72.Three billion in gross sales 2020.
In 2016, Apple mentioned that apps on the second yr of a subscription solely need to pay 15%, and Apple government Eddy Cue emailed Amazon CEO Jeff Bezos in 2016 suggesting Apple would take a 15% price on subscriptions that signed up by the Amazon Prime app to get a deal carried out, in line with an email released by the Home Antitrust Subcommittee final yr.
However as an assumption, 30% for Apple’s take is nearer than 15%. Analysis by RevenueCat, an organization making software program to assist Apple builders to invoice subscriptions, discovered that solely 16% of apps that it really works with handle a “take house” fee above 75%. The apps that take advantage of cash on the App Retailer are normally video games, which are not subscription-based, however monetize by in-app purchases, that are billed by Apple at 30%.
Starting this year, Apple is charging smaller builders who make lower than $1 million per yr on Apple’s platforms 15%, as an alternative of 30%. However apps are a winner-take-most enterprise, in line with analysts. The top 1% of app publishers generate 93% of the income throughout the App Retailer and Google’s Play Retailer, in line with a 2019 estimate from Sensor Tower, an app analytics agency.